International Account Director & Compulsive Blogger
Marketing and Advertising | Paris Area, France, FR
So much of advertising is teaching people something about themselves. We learn this in individual experience, then master it in the process of building brands.
My job lies in helping brands produce resonant messages in an environment that's fractured for them but intuitive for customers. Clients have included Reed MIDEM, William Grant & Sons, Nestlé Maternal & Infant Nutrition, ad:tech (US and Europe), Elle&Vire, L'Oréal, the Canadian Tourism Commission, Bouygues Telecom, Schwarzkopf, EMI, Red Bull Music Academy, Truvia, Blue Diamond France, Coca Cola, and Canal J.
Agencies I've worked with: Darewin, Revolvr, Momentum NY, Draftfcb Chicago & Paris, Reload VivaKi, DDB Paris, Feed Company, Change, CB'a Connect, E2C2, Noblemouse, and Vanksen.
Startups I've helped: Everfeel, Scoop.it, Pealk, hypios, and Ooshot.
Specialties: brand adaptation, simplifying the complex, and being a consumer. (At least this is how I justify all the web-trawling and TV watching.) I also ask lots of questions ... especially on long trips, during meals, and when I should be washing dishes. You may also have noticed I write. (A lot.)